I have been promoting and working in production for over 6 years. I love going to events knowing I represent the brand I am promoting. Event Specialists are the on the front lines; making lasting impressions on consumers. I make it my personal goal to represent every brand I work for in a professional, friendly and memorable way.
Event Marketing Manager- Podium Marketing- August 2018-Present
I represent Toyota as a sponsorship partner at Cubs, White Sox, Badgers and Brewers games. My responsibilities are as follows:
Staffing- Building up a data base of talent to staff over 90 events per year in the Chicago area, making schedules and making sure all event objectives are clearly communicated.
Event Logistics- Communicating with representatives from the local Toyota dealership association, Cubs, White Sox, Badgers, Brewers, Podium and Saatchi to ensure every event detail is ready for game day execution.
Lead Generation- Toyota provides Podium with several great prizes throughout the season to incentivize consumers to enter to win. Consumers are asked to take a quick survey and are rewarded immediately with team branded swag as well as entered to win the larger prize as part of a sweepstakes. These leads are sent to the local dealerships.
Onsite Photography and Reporting- I am responsible for capturing the event through pictures and post-game reporting on staff, weather and other event factors.
Product Specialist- Having a comprehensive knowledge of all Toyota vehicles and their features
Event set up and tear down, Driving assets and staff to Wisconsin events- DOT certified
Home and Garden show- Booth Girl Show Staffing- March 2018 & 2019
Assist Japanese entrepreneurs in presenting their inventions to vendors.
Kia- Gail and Rice- February 2019
Register consumers for a unique off road ride along experience at the Chicago Auto show.
Progressive- Promo Staffing- February 2015-February 2016-January 2017-January 2018
Act as team lead/brand ambassador at Motorcycle and boat shows promoting progressive’s variety of insurance options. Make sure staff is on top of their game while providing assistance with guest registration, greeting and games when needed. Take roll, pictures and make break schedule.
Dunkin Donuts- Encore- December 2018
Assist with sampling coffee, hot chocolate and munchkins at the NHL classic
Toyota- Outcold- December 2018
Track attendant for outdoor test drive event for the new 2019 Rav4
Light Fair, NRA, RSNA- Convention Models- March 2018-Nov 2018
Gather leads for various clients at trade shows. Greet guests and general booth hostess duties.
Cadillac Market Saturation- SYNMP Marketing Group- June 2017-Nov 2018
Assist in rebranding efforts of Cadillac by presenting the brand at various art, culture and charity events through out Chicago. This includes set up, tear down, product knowledge and projecting and on-brand image at all times throughout the event. Several gifts were available to guests at a variety of events.
Christian Dior- 24seven Inc- October 2018
Act as a model for a make up competition, walk runway and participate in photoshoot
Work Day- ShiftGig- October 2017 & 2018
Work with a team of over 90 people to put on a 3 day workday rising conference. My role was to work at the support desk answering questions and helping guests interact with the workday app.
Jonnie Walker- Promo Staffing- May-June 2018
Bar tend VIP lounge pouring Jonnie Red Label cocktails for guests at various festivals.
Toyota- Silhouettes – April-May 2014, April- May 2015, July-Sept 2017, July 2018
Representing Toyota at the 2014 Bass Master A.R.E. Truck Caps Bassmaster Elite at Table Rock and in Arkansas. Approaching attendees and driving traffic to the footprint where they can enter to a win a new Toyota Truck!
Taking Toyota to Kansas City, Daytona, Joliet and Charlotte to participate in raceway village. Engaging consumers in various racing themed games and drive traffic to company web site. Assist Guests in registration, green screen photo opportunities, race simulation and entry to the Ferris wheel. I assisted in staffing a couple of these events.
Ritual- Modern Promos- June 2018
Street team marketing encouraging people to download new food ordering app.
Kia and Mazda- Drive Shop- Septmeber 2015- March 2018
Travel across the country to various auto shows chauffeuring and riding along with guests during test drive events. Share vehicle specs, technology and styling points with consumers.Including a 6 week stint of living on a bus visiting over 18 cities. Building, executing and reporting on the events for the Millionth Miata release.
Organic Valley- Valore Events- November 2017
Facilitate, setup and distribute samples of Organic Valley products at 5 Chicago Locations. Photos, event recaps and asset management were part of this program.
NACS- Fabreez- Vonazon Marketing- October 2017
Engage guests in a fun photo booth display. Convey a professional image while sharing key points about products and assisting in coordinating meetings between clients and consumers.
Covergirl Game face- Adelante Live- October 2017
Provide quick 10 minute make overs for participants in the Cover girl Game Face football camp.
Maven- Promostaffing- July 2017
Acquire app downloads, registration and explain app features to attendees of Mamby music festival.
Fiat Chrysler Auto Group- Drive Shop- August 2015-September 2017
Educate participants during vehicle give away event about Jeep, Fiat, Chrysler and Ram vehicles at the Ohio, Indiana, Iowa and Minnesota State Fair. Ensure vehicles remain in pristine condition, drive traffic to display and be source of brand information for the fair goers.
Black and Mild- Carlye and Company – May- July 2017
Represent Black and Mild Cigars at several music festivals throughout the Midwest. Keep detailed inventory of product, assist with daily set up and tear down of booth space and assist in cigar sales to consumers as well as share flavor information with participants. One of the main objectives was to ensure all guests are 21 years of age via ID and visual verification.
National Restaurant Show- Street Team Promotions- May 2017
Work as a liaison between the sales team and conference attendees to assist in sales and registration processes.
Naked Juice- Clearly Promotions- May 2017
Debut new flavors of Naked Juices at participants at the Night Nation run in Downtown Chicago. Give away samples, keep track of inventory and assist with set up and tear down of this guerrilla style marketing event.
New Amsterdam Vodka- Encore Nationwide- May 2017
As the Lead, I was required to assist with event set-up (simple signage, premiums, etc.) and work the event while managing a group of 2 Brand Ambassadors. I needed to ensure all aspects of the event are executing as requested by the client and be proactive with reporting issues that arise. Additionally, I had to track and submit all staff hours via timesheets, upon completion the event.
GMC brands- Drive Shop- September 2015-August 2016
Present GMC, Chevy, Buick and Cadillac vehicles to consumers at the Minnesota State fair, Oklahoma and Minnesota Outdoor show and Satchmo NOLA Fest. Attract consumers to display, encourage entry into prize drawings and answer key product questions.
Casamigos Tequila- Modern Talent- Windy City Smokeout- July 2016
Share samples and pour casa-ritas at the Windy City Smokeout. Inform guests of Casamigos unique history, aging process and ingredient selection.
Budweiser- Ascent- Wrigglyville Cubs game- July 2016
Communicating key points of Budweiser’s 7th inning stretch musical competition with baseball fans while handing out special giveaways. Encourage guests to participate in a short 1 minute video singing “Take me out to the ball game” in hopes of winning special prizes from Budweiser.
Johnson & Johnson- Womens Soccer Game USA VS South Africa- 8 days promotions- July 2016
As a Johnson & Johnson representative it was my job to have an engaging personality, the ability to interact politely with others, and the passion for educating consumers about great brands. It required me to use those tools as a living commercial, to deliver a product message to consumers, to welcome event attendees, and to promote our client.
Hyundai- NFL Draft- Infield Promotions- April 2016
Act as an event social media photographer. Helping guests take multiple photos to be made into a “shareable GIF.” Answer basic questions about the 3 present models of Hyundai.
Goose Island- ICE Agency- December 2016-February 2016
Present and sell Goose Island Seasonal flavors by handing out samples at local markets and events.
Make Offices- Push Models- December 2016
Be personable and friendly during a Christmas promotional party for shared office spaces. Check in guests and ensure everyone has a positive Christmas experience.
Texas on Tour- Red Peg Marketing- August 2013-October 2013 and June 2014-October 2014 and June 2015-September 2015
Travel from Pennsylvania to New Mexico promoting Texas tourism. Set up and execute and interactive stage with touch screen games, contents, prizes and customer satisfaction surveys. Set up involved a giant interactive environment with 80-inch touch screens, lights and a stage that can hold up to 20 people. Set up ran about 12 hours.
Revlon Love is On- Event Net USA- May 2015-July 2015
Bringing the love to Charlotte Speed Street Festival via complimentary mini makeovers. Engaging guests inside a massive “try and buy” Revlon make up foot print. Assisting guests with products, answering brand questions and doing make up applications. Driving customers to the onsite store to purchase the items sampled.
Air National Guard- Marketing Werks- June-October 2014, July 2015
Work with the public at the Kansas Riverfest and Taste of Denver, as well as the South Carolina Fair. Guide people through sign up and event footprint. Conduct physical challenges and instruct participants on how to play games.
Buick- 8 Days a Week- May 2015
Represent Buick at a huge soft ball event in Oklahoma City. Drive traffic to the foot print, assist guests with giveaway sign up and distribute premiums.
Fit Bit- Big Orange- May 2015
Teach event goers about the health and lifestyle benefits of Fit Bit. Display technology and conduct athletic competitions for product giveaways at the Bentonville Film Festival.
Kiss Cosmetics- Vonazon- May 2015
Transform how ladies view fake eyelashes by demonstrating and placing samples on consumers at the Novi Women’s Show. Providing simple application tips and informing participants about unique qualities of the brand.
Ford Ride N Drive- Event Specialist Group- April 2015
Register guests for the thrill ride of a life time: a “hot lap” in a 2015 Ford Mustang with a real stunt driver. Collect leads, conduct surveys and crowd control.
Drip-Dop- Silhouettes- April 2015
Work the Chrons and Colitis Benefit Walk in Ft. Lauderdale distributing hydration to walkers and runners as well as talk pictures, deliver key talking points, and event tear down.
Oceans Finest- April 2015
Represent Oceans Finest and Cool Sip at the International Cruise Industry Trade show in Naples Florida by handing our samples, doing demonstrations of Cool Sip and delivering brand messaging.
Coppertone- Across the Nation- April 2015
Distribute free samples of Coppertone’s most gentle and moisturizing sun screen to consumers at the Delray Affair. Drive Golf Cart around to promote product and reach people in their time of need for the product.
Phillips 66- Touchdown Marketing- March 2015
Work the KC Big 12 Tournament Fan Zone. My main role was to restock premiums, distribute giveaways, run games and lead generation.
Ram Ride and Drive- Drive Shop- March 2015
Deliver key brand messaging at Ohio Auto show during a one of a kind, truck-coaster experience. Guide guests through the literal twists, turns and bumps of the Ram Off Road Experience as a certified off road driver and Ram product specialist.
Jc Penny, Cheveron- CCP Marketing- November 2014-February 2015
Greet guests at events with credit information. Encourage guests to save an additional 20% during certain promotions on select products.
At&t- Ace High Marketing- November 2014
Assist members of a retirement community in basic I Pad tutorial. Lead seniors through settings, basic device information and email account set up.
Ford- HM Events Management- November 2014
Promote Ford at Miami Dolphins Game during pre-game party. Drive footprint traffic by encouraging game attendees to register to win a new Ford Fusion. Other duties include: assist in guest registration, play games with footprint participants and drive people to the website.
Beringer- Victory Marketing- November 2014
Hand out wine samples at local Walmart while explaining parings and features of three different types of Beringer Wine. Set up display, take pictures of display and of customer interactions and make post event report including total bottles sold.
Chevy- Experience Marketing- October 2014
Represent Chevy at the South Carolina State Fair promoting the new Chevy Colorado Truck. Greet guests and draw traffic to the footprint and encourage and assist guests in filling a quick survey to determine the popular vehicles in South Carolina on behalf of the dealerships.
Ram Trucks- KTD Staffing- August 2014
Work with the official RAM cowboys and girls to represent RAM rodeo as a sponsor at New Mexico rodeo events. Assist guests in entering to win a new RAM vehicle of their choice, pass out premiums and deliver key messaging.
Wahl Trimmer- Marketing Werks- July 2014
Encourage people to get a free facial hair trim provided by Wahl trimmer master barbers. Inform people about #wahlgroomedcontest social media contents. Drive traffic to social media pages. Set up and tear down Wahl stage, booth and part of the official display.
Quicken Loans- Silhouettes- July 2014
Register participants in a “pay your mortgage” sweepstakes. Drive traffic to several “check in to win locations,” That allow people to check in with a prize activation bracelet at many locations located around the John Deere Classic PGA tournament.
Share a Coke- Fusion- July 2014
Help spread happiness by setting up, making and sharing cokes with people’s names printed on the can at baseball games and theme parks!
Disney Power of Good- Victory Marketing-July 2014
Represent Disney at their power of good event in Joliet Il. Help with event traffic and flow, assist in games and activities to teach children the power of doing good in their community. This event was filmed for Disney Channel.
Dodge- Clearly Promotions- July 2014
Grab consumers’ attention at the Indy 400 race to get people to test drive a 2014 dodge vehicle! Register participants in $45,000 sweep stakes, give away many prizes and help consumers play prize wheel game. Use Breathalyzer and id reader to qualify test drive participants. Answer consumer questions about activation and test drives.
CMAs- Silhouettes- June 2014
Work the country music awards fan fest for Aura Mist. Aura Mist provided vans with the “coolest spot at the CMAs”…Literally. Aura Mist brought their one of a kind misting fans to fan fest to provide people with a place to cool off. I made sure people signed up for the fan giveaway and helped to facilitate the event.
Bonnaroo- Paypal- Attack! Marketing- June 2014
Stay on site at Bonnaroo and provide technical support for Ipad devices provided by Pay Pal to give vendors the opportunity to accept credit cards for the first time. I was responsible for the devices and for fixing any errors with transactions or the network.
Cadillac- ATN Promotions- June 2014
Be flag girl for the start of the race for the #1 seeded luxury car racer at Road America. Appear on TV at beginning of the race and work the Cadillac display. Lead Generation was huge at this promotion, we helped people sign up to play the race car simulation and get a free t shirt.
U.S. Air Force- Event Pros- May 2013 and May 2014- Staff Coordinator
Encourage people over to the footprint, managing event flow through the footprint, engaging consumers and delivering key talking points about the high tech world of the Air Force. Take staff attendance, deal with backups if needed and coordinate a break schedule as well as station rotation.
Saks Fifth Ave- Team Marketing- May 2014
Full force Guerilla Marketing program in Kansas City to raise awareness about new Saks Location and Spring/Summer fashions.
Miss GEICO- Red Peg Marketing- February 2014-March 2014
Increase brand awareness for boat insurance at international boat show. Focus on lead generation and customer interactions with games, giveaways and direct participants with immediate insurance needs to the onsite insurance agent.
Soco, Jack Honey, Early Times and Martini, Wild Turkey- Studio D Models-February 2014-May 2014-Event Manager
Go to a variety of locations and engage customers in games, giveaways and liquor samples while promoting different flavors of established liquor brands.
AXE Angels- Extreme Marketing and Promotions- February 2014- Event Manager
Set up display at multiple Wal-Mart locations and hand out coupons and samples of axe.
Custom Intercept Solutions- Event Pro Strategies- January 2014- Team Lead B.A.
Deliver surveys on Ipad to cracker barrel customers. Assess meal quality, environment and other factors using data collection and observation of customers in relation to seasonal or promotional Items. Act as Team Lead to receive and return Ipads to CIS, oversee and distribute premiums and survey equipment.
Boots Cosmetics- 8 Days a week Promotions- December 2013- Event Manager
Give mini makeovers, help customers with product questions and application. Drive traffic to the footprint through giveaways and games.
Humana- GMR Marketing – November 2013
Promote wellness through conscience living. Assist in registration, interactive activities and resource requests.
National Guard- Red Peg Promotions- July 2013
Challenge athletes and families at the National Elite Soccer Club Championship to different soccer events to win t-shirts and increase National Guard College Repayment Plan awareness.
Geico- Red Peg Marketing – June 2013-August 2013
Attract, entertain and guide consumers to and through large interactive foot print. Register all participants in a drawing for $500 in gas along with assist with iPad games, photo booth activities and social media interaction.
United States Tennis Association- Ascent Talent- June 2013
Be outgoing, engaging, assist with setup and breakdown, follow clients or team lead’s direction. Operate green screen photo booth, monitor registration, assist with Wii, touch screen and Nintendo 3DS games as well as real tennis matches.
Michael Angelo’s – Event Pros- March 2013
Gather survey answers about product quality after customers’ sample the lobster ravioli.
Other related experience:
Marketing Consultant- July 2014- Current
Provide an all-inclusive web marketing package to clients. This includes Social media content, posts, contests and ad campaigns. Full website development and email client/campaign management. I currently provide these services for a multitude of companies from insurance, to music venues and laser products.
A touch of Nature- September-May 2014- Teacher
Act as a preschool teacher in the mornings at A Touch of Nature daycare. Supervise and instruct a class of 2-3 year olds. Cleaning, cooking, driving children, supervising play time and developing lesson plans were also duties I attended to. Drive Children in 15 passenger van to field trips and run errands.
OTC- September 2012-May 2014- Assistant to web services and student ambassador
Be face of the student body at multiple events including college fairs, banquets and various award ceremonies. Write social media tutorial, audit college web site search and build off campus housing website. Create, coordinate and execute off campus housing fair.
Wesley Law- October 2013-Juanuary 2014-Internship
General Production assistant and model. Help with all aspects of several photo shoots for the St. Louis culture magazine “Alive.” From set building to concept creation I was fully involved in the production of the February Issue of Alive magazine for 2014.
Tesomas Scout Camp- Summer Contract- June 2012-September 2012- Wilderness survival leader
Become a certified emergency medical responder as well as survival basics certified. Lead scouts and leaders on a trek across the great lakes in sea kayaks to different islands for a survival camping experience. Plan routes, set diets, schedules and emergency response plans. Respond as the first acting medical personal on scene in the event of a wilderness accident and of course teach leadership and team work through the 1-3 week camping experience. Drive staff and scouts around in 15 passenger van with large canoe/equipment trailer.
Avid Productions- January 2012-June 2012- Production Assistant
Coordinate locations, models, makeup artists and production team for photo and video shoots.